The Power of Employer Branding: More Than Just a Nice-to-Have Employer branding isn’t just another buzzword in today’s job market – it’s necessary. Did you know candidates are 3.3 times more likely to apply for a role when a company emphasizes its employer brand?...
Facebook continues to be a central pillar of the social media landscape, playing a significant role in connecting with others, discovering information, and sharing content. With over two billion monthly active users, Facebook remains a top platform for individuals and...
In today’s challenging economic landscape, how you position your brand can make all the difference. Let’s explore why having a clear and powerful brand presence is essential for staying ahead now, more than ever. 1. Standing Out in a Crowded Market Consumers tighten...
Generation Z has emerged as a pivotal demographic in today's fast-paced digital landscape. This group, ranging from teenagers to young adults with university degrees and full-time jobs, is influencing market trends and setting them. However, despite their significant...
Graphic Design's Unwavering Significance in the AI Era In the dynamic world of marketing and user experience, one constant remains: the profound influence of graphic design. Despite the advancements in artificial intelligence (AI), the foundational impact of design...
Ah, the charm of Mother's Day—a time that turns the spotlight onto the heart and soul of our families, our mothers. But before we dive headfirst into a whirlpool of marketing strategies, let's pause for a moment of reflection. Picture Anna Jarvis, the visionary who...
Navigating 'Unprecedented Times': A Marketing Professional's Reflections and Strategy If you're in business, you've probably heard the media use the term "unprecedented times". You've also likely witnessed the buzzword become the reality we've all lived in since 2019,...
In today's rapidly evolving society, the conversation around social issues such as representation, human rights, environmental justice, and racial equity has transcended traditional media platforms. This discourse is no longer the sole province of news outlets and...
In the dynamic realm of digital marketing, Pinterest emerges as a beacon for those at the intersection of creativity and commerce. With an impressive roster of over 459 million monthly active enthusiasts, this platform is not just a social media entity; it's a vibrant...
In today’s digital era, carving out a distinctive brand identity is pivotal for the triumph of both individuals and corporations alike. While embarking on the journey of marketing or enhancing your digital footprint, you may have stumbled upon a pivotal question:...
Introducing Makyla Booth, a talented copywriter and client manager at Think Tank Digital Marketing. With a specialisation in financial services and logistics & supply chain, Makyla brings a bright personality and down-to-earth attitude to getting the job done. If you’re looking for a digital marketer with a focus on local businesses and a personable manner, Makyla is the perfect fit for your business!
Makyla Booth is not only a talented copywriter and client manager, but she also excels as a skilled researcher. Her ability to dive deep into topics and gather valuable insights sets her apart. Additionally, Makyla is a trainee graphic designer with a flair for the creative, bringing a unique visual perspective to her work. With her diverse skill set, Makyla is well-equipped to deliver compelling and visually appealing content for your business.
Jasmin is one of the Client Managers whose role is chiefly copywriting and client relations. Not only is she one of the nicest people you will ever meet with a killer sense of humour, but when Jasmin is not spending time with her dog and her partner she loves working with brands to craft their point of difference in the digital stratosphere.
Jasmin has a creative flair for telling a story and has experience working with a diverse range of brands across different industries and cultures. She is our silent assassin as while she may seem quiet at first she is always observing the best way to promote our clients and their unique point of difference…you know what they say about the quiet ones 🙂
Jenayah is our trainee here at Think Tank Digital Marketing. Straight out of high school Jenaya did the usual teenage thing of working in fast food before she found her home here at Think Tank Digital Marketing.
Jenayah has a passion for social media and building engagement through various platforms. When Jenayah is not out liking and sharing content she loves spending time with her family and enjoying life on the beautiful south coast of NSW.
I started my career in hospitality working all aspects of a restaurant from back of house cook to front of house server, bar and management. The last 15 years of my career have truly been a journey of discovery. I have worked for some of the major telecommunication brands in Australia as Sales both in store and B2B, Manager, Trainer and Marketing. I have worked in the Job Services industry which in my role I was exposed to many different businesses and curious as to how they operated. I also returned to Telco only to discover I had a passion for wanting to do my own thing. I am a keen learner and Social Media was not only fun but the biggest change to marketing since television.
I started Think Tank Business Services after studying and learning about social media for 2 years in 2015 it was the perfect marriage of all my skills and what I liked from different stages and opportunities I’ve had in my life. I love to learn and Think Tank Business gave me the opportunity to learn about different business and market them in a creative way that truly does showcase how unique and special they are in the market place.
Since the business started we have grown from being more than just me to a team of truly passionate people with amazing minds and skills. Work is easy when you love it. Marketing is awesome when you care.
My first experience of sales and marketing was when I was 18 and I interviewed for a job with an electrical/telecommunications retailer who tossed a blue BIC pen on the desk between us and said “Sell me this pen” my natural instinct was to start talking, and to anyone who has known me for a very long time, I didn’t stop for a number of years.
Telecommunications retail dominated most of my career where a very brave/ambitious (possibly stupid, though I was grateful) young State Manager for an International Telecommunications brand took a gamble on a 19 year old with only three months experience as a casual sales person and promoted me into a management position of a brand new site on the South Coast. I moved quickly from store to store with this company before moving interstate where my first experience with marketing evolved from simply sales. I enjoyed the creation side of marketing, primarily visual, digital marketing was a thing at the time, but even now it’s still fairly new and grossly underutilised so my experience was mostly in concept.
Some years later I found myself in a position where I was working for a photographer and this is where I was reintroduced to Photoshop – I had used it a little in High School and enjoyed it as a hobby but becoming an adult and getting a job, it sort of moved into the background of hobbies best left behind. Working with the photographer, I found very quickly that photoshop and other programs had so many possibilities, and while primarily I used it to “correct” photos, I very soon began designing and creating the marketing for the photographer, again primarily for print.
When I returned to retail and telecommunications some time later I could not let go of my passion for Graphic Design and Marketing and while performing my duties as an Area Manager, I was integrated into the role of Marketing Manager as well. Since then I have worked for multiple retailers in management positions but was never able to let go of the Marketing Bug. Having been described as a natural sales person and a natural retailer; marketing was always the goal. Concept, Design, Print, Merchandising – I enjoy it all thoroughly and am excited to now be working for a company engaged in the latest and most underutilised frontier in marketing; Digital and Social.
My passion is Graphic Design, my background is Business Management. Between these two I am now the Operations Manager, Graphic Designer and Video Editor for Think Tank Business Services, where I can really workout my creative juices!